SEGMENTATION

Create targeted groups within your contact lists based on specific criteria like demographics, behavior, or engagement levels to deliver more personalized and relevant email campaigns.

  1. Overview
  2. SEGMENTATION

🧑‍🏫 What You Can Use Segments For

Flexible Matching Logic Utilize "any," "all," or "none" to refine your searches. Search through any field across all contact lists. Include or exclude specific tags. Find con ...

➕ Create a Segment

Navigate to Contacts → Segments from the site navigation. Click "Create Segment" in the upper-right corner.

🧱 Designing Your Segment

Segments are dynamic, meaning they update in real-time as your data evolves. Click the Add Rule button to include a Search Rule in your segment. Contact Info Rules Use these ...

🏷️ Tag Contacts in a Segment

Click the Actions button and select Tag. In the pop-up modal, search for existing tags or create new ones. Untagging Contacts: To remove tags, follow the same process—s ...

⬇️ Export a Segment's Contacts

To export the contacts in a segment, click the Actions button and select Export. The ZIP file containing your data will be available in the user menu under Data Exports.

🆎 A/B Test Using Segments

Create a segment named "A/B one" Add the desired contact lists. Scroll to the bottom, select "select subset," and choose a randomized percentage or count. Create a segme ...