🆎 A/B Test Using Segments

• Create a segment named "A/B one"
  • Add the desired contact lists.
  • Scroll to the bottom, select "select subset," and choose a randomized percentage or count.
• Create a segment named "A/B two"
  • Add the desired contact lists.
  • Scroll to the bottom, select "select subset," and choose a randomized percentage or count.
  • Add a list membership rule for "not in segment A/B one."
• In "A/B one," add a list membership rule for "not in segment A/B two."

You can send different broadcasts to each segment—this method isn’t limited to testing subject lines or message bodies; you can experiment with an unlimited number of variables.