Not all clickers are recorded as openers. Up to 15–20% of contacts might click a link without registering an open if their email client or web interface has images disabled.
To ensure you capture every instance of engagement, add a tag to contacts who either open or click your broadcast. This creates a historical record of contacts that are likely to engage with your content.
For example, for a December discount promotion, you can create a generic tag to track contacts that show buying interest by opening the email. This tagging acts as a note that they're potential purchasers.
Additionally, you can apply a second, more specific tag to indicate contacts spurred into action by deals and sales.
Monitor the number of contacts assigned each tag on the Contact List Tags tab.
