🆔 You can personalize content across all properties and within URLs.

You can personalize any property and any location by using the property name in the following format:

{{City,default=Your city}}

The “default=” option is entirely optional and serves as a fallback for contacts who lack that information. You can simply use {{City}} if preferred.

Additionally, if you include the property in the URL of your email template, contact properties will automatically populate for tracking purposes on your website.